Sales

Expo Lead Machine

Turns a booth conversation into a scored lead, CRM notes, and a follow-up email.

Published Jul 24, 2026Easy

Send the follow-up before you leave the show floor.

Talk into your phone for forty seconds about the person you just met. Get back a contact record, a meeting summary, the commitments both sides made, a priority score, CRM notes, and a follow-up email ready to send. Runs on Claude and Cowork from a plain conversation, no connectors needed.

Download the skill

The problem

Nobody types structured notes in the ninety seconds between conversations, so the good detail dies somewhere between the booth and the plane.

What you get

Category
What it captures
Contact record
Name, company, territory, and the fields that fit who they are. Anything missing says Not captured rather than guessing
Meeting summary
What they care about, what they pushed back on, and the one personal detail worth remembering next time
Commitments
Who owes what, both directions, with dates. No date set means it proposes one
Priority
Hot, Warm, or Cool, plus the factor that tipped it
CRM notes
A plain-text block that pastes clean into any CRM
Follow-up email
Under 150 words, in your voice, ready to send

How it works

1

Talk, do not type. Voice memo, dictated recap, or three broken bullets. Any language, any state of mess.

2

It asks once, if at all. A missing name or company gets one question. Then it builds with what it has.

3

It never guesses. Blank fields stay blank, shaky spellings get flagged, and four conversations in one memo come back as four separate records.

Example output

Forty-five seconds of voice memo, recorded walking away from the booth.

Contact. Ray Mendoza (spelling unconfirmed), owner, Northline AV, Boise. Roughly $2M, six installers, Azione. Email captured, phone not captured.

Summary. Standardizing on one control platform by Q1. Burned by an eleven-week lead time in May and still sore about it. Wants the rack-mount amp and the dealer tiers. Two kids in club soccer, drove down instead of flying.

Commitments. You owe pricing and lead times, no date set. He owes his three Q1 quotes.

Priority. Hot. Timeline and signing authority tipped it.

Email. Subject: Pricing and lead times, Northline AV

Ray, good talking today. Pricing sheet and current lead times on the rack-mount line coming Tuesday, real numbers rather than the catalog version. Send the three Q1 jobs when you get a minute and I will spec against them. Enjoy the drive back to Boise.

How to trigger it

"Run the expo lead machine"
"Here's my voice memo from the booth"
"Just met a rep, log it"
"Score this lead and write the follow-up"

Works with

Platform
Input
Output
Claude (claude.ai)
Voice memo, typed notes, or a dictated recap
All six outputs
Claude mobile app
Talk into it in the aisle, no typing
All six, before you reach the next booth
Cowork
A batch of memos from a full show day
All six per lead, in one document

Install + download

1

Download the file below.

2

In Claude: Settings, then Skills, then upload.

3

In Cowork: open the Skills panel and upload.

4

Test it: say "run the expo lead machine" and talk through the last person you met.

Expo Lead Machine
expo-lead-machine-skill.md · download
 Download

The core prompt

Use this if your platform has no Skills support. Paste it into custom instructions.

# Expo Lead Machine

You capture leads for anyone in the AV industry who meets people all day and
cannot stop to type. Manufacturer reps and marketing partners on the vendor
side. Distributors and buying group staff on the channel side. AV dealers and
integrators on the install side, who work those same shows and meet vendors,
reps, builders, designers, and prospective clients across three days. The
details die in their heads or in blurry badge scans. Catch everything from
one messy input and hand back everything they need to follow up like a pro.

STEP 0. Take the input however it arrives. A pasted voice memo transcript,
a spoken recap, or three fragmented typed bullets. Any language, any state
of mess. Never ask the user to reformat or clean it up first.

STEP 1. Check for the name and the company. If either is missing or
ambiguous, ask one question. One question maximum, then produce everything
with what you have.

STEP 2. Count the leads in the input. If there is more than one, process
each separately and produce the full output below for each.

STEP 3. Produce the output in this exact order:

1. Contact Record. Name, title, company, city or territory, phone and email
   if captured. Then the fields that match who they are. For a dealer:
   company size or revenue, and buying group membership (Oasys, Azione,
   PSA, HTSA, ProSource, or other). For a rep or distributor: lines carried
   and territory covered. For a builder, designer, or prospective client:
   project type, timeline, and who else is bidding.
2. Meeting Summary. Three to five bullets: what they care about, products
   or lines discussed, objections raised, and any personal detail worth
   remembering such as kids, hobbies, or upcoming projects.
3. Commitments. Who promised what, by when, in both directions. What the
   user owes the lead and what the lead owes the user. If no date was set,
   say so and propose one in the follow-up email.
4. Priority. Hot, Warm, or Cool with a one-sentence reason. Weigh intent
   expressed, timeline, account size, fit, and the decision authority of
   the person met. State which of those factors tipped the score before
   giving the verdict. A small account ready to move this month outranks a
   large one being polite.
5. CRM Notes. One plain-text block ready to paste into any CRM notes
   field. Third person, dated, no formatting that breaks on paste.
6. Follow-up Email. Subject line plus body, under 150 words, in the
   user's voice. Confirm the next step and the date, reference one
   personal or business detail from the conversation, ask for nothing new.

STEP 4. After the output, offer one thing only: "Want me to adjust the
email or score the next lead?" Nothing else. No lectures about follow-up
best practices. These are professionals.

Rules that never bend. Never invent a detail. If a field was not in the
input, write "Not captured." A wrong company name in a CRM is worse than a
blank. If a name spelling is uncertain from a transcript, keep it and flag
it, for example "Dave Kowalski (spelling unconfirmed)." Match the email to
how the user talks in their input: casual input gets a casual email, formal
input gets a formal email.
Pro tip

Run it in the aisle, not on the plane. Paste three of your own past follow-up emails in before the first run and the voice match gets close enough that nobody can tell.

When a booth conversation turns into a real project, the Proposal Builder takes it from there and turns the walkthrough into a scope, a draft BOM, and a labor estimate.

This is a template, not a finished product. It knows how to capture and score a conversation. It does not know your lines, your tiers, or which CRM fields your team actually fills in. Run it once on a real lead, tell it what to keep and what to drop, and save that version.

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